Canadians spend more time on Internet than watching TV

April 21st, 2010

A study from Ipsos Reid revealed that Canadians are spending more time using the Internet than watching TV.

Canadians are spending an average of 18.1 hours peer week on the Internet, compared to 16.9 hours spent in watching Television.

These findings have received media coverage from:  The Finacial PostMarketing Magazine, The Ottawa Sun, The Globe and the Mail and many others.

Since 2005, there is a solid indication that the Internet is consolidating as the leading media in Canada.

Today is more important than ever to have a solid web presence. In Centum Systems, we can help your business to develop a solid Web Presence with one of our Web Solutions.

2 Responses to “Canadians spend more time on Internet than watching TV”

  1. I have a few questions. How can I use this in every day life? Will it help me to follow what you’ve said here?

  2. Hi Berniece,

    Knowing about Canadian consumers will help you to develop the perfect advertising mix. Results from Ipso, indicates that Canadians are using the Internet more time than the TV. We definitely need to allocate an important share of advertising budget to Internet and start asking ourselves:

    My business strategy is using Internet effective and efficiently? Do I have an e-marketing plan? Is the Internet a key part of my advertising mix? Do you have a website? Have you checked for usability? Have you invested in an online campaign? Have you performed traffic Analysis? Are you currently using the right web solution for your website?

    At Centum Systems we can help your business to take full advantage of Internet and web technologies.